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May 12
14
Rules of Landing Page Optimization
Effective landing pages are a crucial element in converting traffic coming to your websites from all the various marketing activities that you may undertake.
Here are some vital rules to landing page optimization that can increase your conversion rates.
1. Goal – Identify your goal when you create a landing page. Do you want people to make a purchase, fill out a form, or call you on the phone? This goal should be clearly defined and everything on that landing page should work to accomplish that goal.
2. Headline – The headline of your landing page needs to be short and precise.
3. Concise Copy – There is only one rule to this: use the fewest words necessary to get your point across.
4. Call-to-Action – What do you want a visitor to do on your landing page? This call-to-action should be crystal clear.
5. Provide Options – If you need a form to be filled identify the mandatory questions and leave out the rest. If you don’t want to necessarily mandate that your visitors fill out a form. Give them options. Place your phone number in prominent locations on the landing page so they can call you, if they prefer.
6. Testing – A/B test every element of your landing pages. Place phone numbers in difference locations. Change and tweak specific form fields. Change content and headlines. Test and refine.
7. Provide ‘Retreat’ Offers – If someone doesn’t want to make a purchase on your landing page, for example, give them the option to demo the product when they leave or a coupon
Now that you know what to look for, compare your current landing page to these vital rules. How often are you hitting all seven?
1. Search Engine Optimization
SEO or Search Engine Optimization is refers to improving the rank of a website in search results for a particular search engine. When you conduct a search on Google, two types of results come up: paid and unpaid. Unpaid search results rely on algorithms that determine the relevancy of your website compared to the search terms. Where you land on these unpaid search results depends on search engine optimization (SEO).
2. Pay Per Click Campaigns
SEO activities are time consuming and can be extremely difficult for a certain keyword categories. In such cases, PPC advertising can boost your website visibility and get it above the fold. One thing that you need to be careful about is ROI (return over investment) Always keep in mind the money being pumped into a campaign the result it brings out.
3. Social Media Marketing
Facebook, Twitter, Flickr, and YouTube. are the type of marketing tools that can reach millions of your target market. Even if you aren’t advertising on Facebook, you should to set up a corporate profile page that engages with current and potential customers.
4. Affiliate Marketing
Affiliate Marketing which simply put is performance based marketing can add significant revenue to your business. Affiliate marketing has soon become one of the most sought after methods in online advertising.
5. Mobile Marketing
While still in its infant stage, Mobile marketing is surely one of the marketing avenues to look out for in the future. With more and more people spending time surfing the web on their smart phones, mobile marketing & eCommerce are sure to jump in the very near future.
6. Video Marketing
Viral videos are the latest in online marketing. Youtube, one of the most visited websites in the world aids marketers to get those well deserved eye balls for their video ads.
7. Email Marketing
One of the most simple, effective, and sometimes overlooked marketing channels, email marketing is inexpensive and does a great job of solidifying brand loyalty for current customers.
Dozens of email distribution networks offer exceptional services, including free templates, ongoing support, and recommendations for high delivery, open, and click through rates. If email marketing is not something you’ve tried, now is the time to get help and get it done.
8. Display Advertising
Display advertising refers to placing banner ads on other websites to create visibility and drive that much needed traffic to your website. While this is something that larger companies or those with bigger budgets invest – it can be a very effective medium if you can spare that marketing dollar. It also helps with search engine rankings since the ads create a link back to your site, increasing your website’s authority in search engine algorithms.
Get Filmy With .ORG
Think you can sing better Himesh or dance better than Mithun? Got a business idea that’s better than the one Bill Gates gave us? BigRock is now giving you a chance to portray your talent/business idea in a very unique way.So where does you winning anything fit in here? Well, BigRock wants to know your unique talent featuring a .ORG Domain Name.
What’s the Contest all about?
Simply record a video showcasing your talent/business idea – it could be singing, dancing, acting or maybe eating 20 burgers in a minute and submit it in our video contest aptly named- ‘Get Filmy with .ORG‘
We have a panel of 3 esteemed judges consisting of BigRock’s Business Head Shashank Mehrotra, Prashant Godbole – Founder, Ideas@work and Zarvan patel – Founder, Ideas@work.
This is an application based contest and you can access it on our FB page at - http://on.fb.me/ITtgyd
How can you participate?
So, this is what you need to do -
1. Like our FB page
2. Upload a 60 second video of you showcasing your talent or your wacky business idea
3. Share your video and ask friends to vote for you
4. Judges decision + audience votes = Winner
What are the Prizes?
- The winner of the judge’s choice category will win a trip for two to Thailand.
- The winner of the people’s choice category will win a Cannon Digital Camera
- BigRock is also giving out weekly prizes such as BigRock merchandise like Pendrives, Tshirts, etc.
The only thing you need to remember, and what is perhaps the most important thing is that THE VIDEO CAPTION SHOULD HAVE A SUITABLE .ORG DOMAIN NAME.
Read up on the rules and regulations of the contest here - https://platform.votigo.com/sections/showcontestrules/Get-Filmy-with-ORG.
Good luck!
Public Interest Registry (PIR) — the not-for-profit operator of the .ORG domain — today aired its first-ever television commercial for the .ORG domain. Developed in conjunction with BigRock, a leading provider of web infrastructure solutions, the ad campaign reinforces PIR’s overall commitment to raising awareness of the domain as an invaluable online communications platform for emerging businesses in India.
“BigRock has embarked on an ambitious plan in conjunction with PIR to unleash .ORG as a brand of choice for businesses in India that define themselves as more than just a company. The values of .ORG are trust, reliability, and all the positive attributes that define an organization which cares about its stakeholders. We aim to more than double the adoption of .ORG domains and make it synonymous with building profitable, sustainable, and trustworthy businesses. The India of the future has a need for many more such organizations and BigRock is proud to be reaching out to millions of Indian businesses with this powerful message”, averred Bhavin Turakhia, Founder, BigRock.
A percentage of BigRock’s annual Rs 10 crore integrated marketing budget will be apportioned towards this campaign. The campaign encourages companies and entrepreneurs who aspire to create not just successful businesses but great organizations about the value of associating with the .ORG brand. The communication theme for this campaign revolves around the message “Today you’re not just a company, you’re an organization”.
Public Interest Registry (PIR) , the international registry and manager of .ORG domain names worldwide, and BigRock, a leading provider of web infrastructure solutions, have announced a strategic marketing alliance to boost adoption of .ORG as the preferred domain name for businesses in India. As a part of this joint initiative, BigRock and PIR have outlined an aggressive campaign that entails television commercials (TVCs), extensive digital outreach, and customized .ORG website packages. The fully-loaded website package will include a .ORG domain name, email hosting, and web hosting integrated with an easy-to-use interactive website builder priced at Rs. 299. .ORG is the Internet’s third largest “generic” or non-country specific top-level domain with more than 9.8 million domain names registered worldwide.
Apr 12
17
BigRock promotes .org domain
BigRock, has come up with an initiative advocating the .org domain. Associating with Public Interest Registry (PIR), manager of the generic TLD .org, its latest campaign attempts to educate masses about the availability of .org among other largely open TLDs that are believed to communicate trust, integrity, credibility and a global image for any commercial brand.
Mar 12
16
3 Ways To Generate More Sales
Most business have a simple goal, create sales. No matter what the activity the end goal is to always generate sales.
Here are some basic principles that can actually sell products and services using social platforms.
- Solve customer queries by creating moments of clarity that relate to your product or service
- Plan social experiences that provoke customers to respond
- Discover customer need as it evolves, then apply this knowledge to improve the response rate in your social messaging
Everything you do, everything you post onto social media must do one thing every time: create behavior. That behavior must be part of a grand plan of how to move customers one step closer toward making a purchase.
Speaker and sales conversion expert Bryan Eisenberg has long touted what he calls these micro-actions as part of a courtship between buyer and seller.
“Good content marketing recognizes that we don’t have to close the sale every time we talk to a prospect,” says Doug Kessler of B2B marketing firm Velocity, who’s in agreement with Eisenberg. But this isn’t about agreement so much as it’s about getting better results by creating micro-actions. It’s also about having a plan beyond branding (e.g., creating attention) with social media and doing something with that attention.
Create Response
If you want to create leads and sales, your tweets, posts, updates, blogs, videos, and podcasts should always be designed to induce a response from your target. Each day focus on developing creative, interesting ways that compel customers to take an action.
In other words, don’t ever, ever ask for a “Like” on Facebook without giving your customer a reason to. Honor them. Tempt them. “Liking” you is not compelling. “Liking” you and thereby being entered into a sweepstakes or receiving something of honest value in return is what they want. So give it to them.
The Ethical Bribe
One quick tip that I learned from the people I interviewed in my book is consider how you might creatively bait customers (or ethically bribe them) into discussing or complaining about a problem in their life—one that loosely connects to a solution you provide. That seems obvious doesn’t it? Then just get out there and do it. It works! But don’t forget to also envision yourself provoking an action by responsibly exploiting a complaint and enticing your customer or prospect to take a free trial or something similar that brings them closer to whatever they’re demonstrating a need for.
For instance, grocery store Harris-Teeter pays customers to ask health and wellness questions of its Registered Dieticians on Facebook. Why would a grocer—or your business—do that? Because helping customers can create a powerful response. Answering questions opens the door for discovery and for your business to make relevant suggestions. Using this approach, it becomes natural to offer a friendly tip or a useful trick. There may also be appropriate times to outline the benefits of becoming a customer, a member, a user, or taking a trial run.
Source: http://www.revenews.com/online-marketing/3-things-that-always-create-sales-with-social-marketing/
Mar 12
12
Using Twitter as an Affiliate
Twitter can be an amazing medium to share and promote affiliate links, it’s free and it’s very easy to get started. It takes just a few minutes to create a Twitter account. You also don’t need a large following to get noticed, which means an affiliate can start tweeting and getting results instantly. The trick is using hashtags within the tweet. Hashtags are similar to keywords in a search engine. Twitter users can follow hashtags or run specific searches for hashtag content.
Therefore, because anyone searching for or following the hashtag will see tweets, the affiliate can immediately garner attention without a large group of followers.
No matter what the medium you choose selling a product is all about generating value for the buyer. If you keep posting links on twitter without you will soon realize that no one really clicks. It’s far more useful, and it removes this issue, if your Tweet goes to a post of yours, where you pre-sell a product or service through persuasive, original content.
This relates to the fact that you need to build up a story – that portrays the value a certain product generates for the users. Readers can relate to this, they can ascertain for themselves if there is value in making this purchase.
On Twitter, if you’re putting up a single Tweet direct to a merchant and simply broadcasting that people should buy, you are adding no value at all.
But when your Tweet links to your site, you can go on at length about why you recommend a product or service. Drive traffic to your site, write reviews about the products you intend to promote, explain the value in purchasing the product.
The idea is to become the go-to guy for anything under the niche you promote. This will happen only when you demonstrate value to your visitors.
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